About

An AI-native partnerships firm

We help B2B companies turn the partners their buyers already trust into new revenue that closes faster.

Additive builds trust-based partnerships where both sides add more value than they extract.

The strongest partnerships go well beyond referral fees. They're built on shared goals, create value for both sides, and show leadership exactly what they deliver.

That's what we build, for companies that want partnerships to become a real growth channel.

We're AI-native by design. Our own AI agents do the heavy lifting behind the scenes, so senior time goes into the part no agent can do: building trust.

Leadership

Abigail Pettit, CPA

Founder

Finance

Former Head of Finance

CPA and former Head of Finance at a Y Combinator startup. Every partnership is tied to revenue and measured like it.

Strategy

EY-Parthenon and Alvarez & Marsal

Five-plus years in strategy and operations consulting, diagnosing problems before prescribing solutions.

Operating

Built a channel from zero

Built a VC-backed AI fintech's fastest-growing partner channel from the ground up.

Let's talk about your partnerships

Start with a free intro call about your partnerships today.

Book a free assessment