B2B buying moved into private conversations.
Your buyers ask peers, advisors and the software they already use, and the shortlist is set before you hear about it. Additive is the AI-native partnerships firm that puts your company in those conversations.
Who do you trust for this? Deciding soon.
We use Company A. Happy to share notes.
Our clients like Company B.
I can introduce you to Company A today.
Perfect. Intro me to Company A.
Built on experience from
If you're not in the conversation, you're not on the shortlist
Ads, cold outreach and demo forms now reach buyers after their minds are made up.
outside voices shape each B2B purchase.
of buyers have a ranked shortlist before they talk to a seller.
choose the first vendor they talk to.
Sources: Forrester, State of Business Buying 2026; 6sense, 2025 B2B Buyer Experience Report. See how buying changed
Your buyers' ecosystem is now your best sales channel
The peers, advisors, software and communities your buyers trust can put you on the shortlist first. When a partner is involved, deals are:
more likely to close
faster to close
But most companies aren't built to capture it: 71% struggle to align partners on shared goals, and only 36% consistently measure what partners deliver.
Sources: Crossbeam, State of the Partner Ecosystem; KPMG, Architecting Partner Ecosystems 2025.
Senior partnership expertise, with AI agents doing the busywork
We build partnerships where both sides add more value than they extract, and we measure what they deliver.
We speak ROI
Led by a CPA and former Head of Finance. Every partnership is tied to revenue and measured like it.
We diagnose first
Five-plus years of strategy and operations consulting at EY-Parthenon and Alvarez & Marsal.
We've built it
Built a VC-backed AI fintech's fastest-growing partner channel, from zero.
We move faster
Our own AI agents handle research, prep and reporting, so our time goes into building trust.
Start with a free assessment. Then choose the level of support you need.
Intro call
We learn how partnerships work for you today, who your buyers trust, and where it's falling short.
We map your ecosystem
Your current partners, the untapped groups around your buyers, and where the openings are.
Follow-up: your plan
Your biggest opportunity areas, what one partner could be worth with your numbers, and a proposed plan.
Find out where you show up in your buyers' ecosystem
Start with a free intro call about your partnerships today.